Relationship Intelligence

Your business runs on relationships. Stop losing them.

Tend is the relationship intelligence engine for small businesses. It remembers every conversation, drafts the follow-up you keep forgetting, and makes sure nothing falls through the cracks — without replacing your judgment.

✓ You're in. We'll be in touch when it's ready.

Early access. No spam. Just updates when it's ready.

78% of customers buy from whoever responds first. Harvard Business Review
42 hrs The average business takes to reply to an inquiry. Forbes / InsideSales
$126K What dropped communication costs the average SMB per year. Internal research
The Problem

The conversation that cost you the job

A familiar story
"Sarah emailed about a $12K landscaping job on Tuesday. You saw it Wednesday morning. Meant to reply. Got busy on a job site. Replied Thursday. She'd already hired someone else."
This isn't a you problem.
It's a structural problem.

Every business — landscaping, consulting, HVAC, agencies, clinics — runs on the same rails: someone reaches out, someone needs to follow up, and somewhere between those two things, real money disappears.

The problem isn't that you don't care. It's that you're one person running a business, and there are only so many hours in a day.

Generic AI can draft an email. That's not the problem.

The problem is: Sarah also texted you last week. Her quote has been sitting for 5 days. And you don't have one system that knows all of that — so you can't act on all of it.

That's what Tend fixes.
How Tend Works

Three things.
In that order.

01

It remembers

Tend reads your incoming messages across every channel — email, WhatsApp, Telegram — and builds a living record of every relationship. Who said what. When. What's still open.

Not a contact list. Not a CRM you have to fill in. A living memory of your business relationships.
02

It thinks

When a follow-up is needed, Tend drafts it. Not a generic template — a contextual response that knows Sarah is on day 5 waiting on a quote, knows she asked about timing last week, and knows your usual tone.

It also connects to your business systems. If John asks about his invoice, Tend checks QuickBooks, not just your memory.
03

You decide how much it does

Tend's autonomy is fully configurable. In full review mode, every draft waits for your tap before anything sends. As you build trust, you can set a threshold — Tend handles routine replies on its own and only escalates when something exceeds its authorization level.

You stay in control of where that line is. And you can move it any time.
📩
Message in
🧠
Tend reads context
✍️
Draft ready
Within trust level
Auto-sent
Exceeds trust level
👤
You approve
Sent
Autonomy level is fully configurable — from full review to fully autonomous with escalation.
Positioning

What Tend is not

Not a CRM

You shouldn't have to work to use your own system.

CRMs are designed for data entry. You fill them in; they store it. Tend works the other way — it builds context from your actual conversations and surfaces what matters.
Not a chatbot

You set how much it does on its own.

Tend's autonomy is configurable. Full review mode — every draft waits for your approval. Or set a trust level where Tend handles routine replies and only surfaces the ones that need you. Your call, adjustable any time.
Not generic AI

Context is the entire product.

ChatGPT doesn't know Sarah waited 5 days. It doesn't know your tone. It has no memory of the relationship. Tend does. That gap is what we're solving.
Not one channel

Wherever your customers already reach you.

Email, WhatsApp, Telegram — Tend works across the channels your customers already use. One approval interface. No switching between apps.
Who It's For

Built for businesses that run on trust

Service businesses. Agencies. Consultants. Anyone who knows that the deal doesn't happen until someone follows up — and that follow-up is the hardest thing to do consistently when you're also doing the actual work.

If you've ever thought:

  • I meant to reply to that...
  • I should check in with them, it's been a while...
  • Did we ever close that quote?

Tend is for you.

Starting with
Landscaping HVAC Plumbing Contractors Cleaning Agencies Consultants Clinics Real estate E-commerce
We're starting with service businesses — landscapers, HVAC, contractors, cleaning companies — and expanding from there. If that's you, you're exactly who we're building this for.
Questions

Things people ask

No. CRMs want you to enter data. Tend reads your existing conversations and builds context from them. If you've never successfully kept a CRM up to date, you're going to get along with Tend much better.

That's up to you. Tend's autonomy is fully configurable. At one end, every draft sits in your queue — nothing goes out without your tap. At the other end, Tend handles routine replies on its own and only escalates when something exceeds its authorization level — a pricing question, a complaint, a decision that needs a human. Most owners land somewhere in between, and you can adjust it any time.

ChatGPT doesn't know your clients. It has no memory between sessions, no connection to your business systems, and no awareness that this is the third time this person has reached out. Tend knows all of that. The context is the product.

Email first, then WhatsApp, Telegram, and SMS. We're building this out in sequence — the goal is wherever your customers already reach you, Tend has you covered.

If your business depends on relationships and follow-up, yes. We're starting with service businesses (landscaping, HVAC, contractors) and expanding to professional services, agencies, and e-commerce.

We're pricing on outcomes, not seat count. The model: you pay per active relationship Tend manages for you. If it's not actively managing your relationships, you're not paying. Details will go to the waitlist first.

We're in early development. Join the waitlist to get access when the first version is ready — and to shape what gets built.

Never drop a relationship again.

Tend is in development. We're taking early signups now — a small group of business owners who'll get first access and help shape the product.

✓ You're on the list. We'll reach out personally when it's ready.

No credit card. No commitment. Just first in line.

Never drop a relationship again.
Join waitlist